PADDY POWER RUGBY WORLD CUP
Paddy Power wanted to make mischief for the Rugby World Cup and inspired by the world’s naughtiest game-hunting dentist (the meme of the moment), we created a match predictor based on his trophies. Our big game hunter was a hit and brought Paddy Power big wins over the official sponsors.
AGENCY: WE ARE Pi
ROLES: SENIOR CREATIVES
Won Twitter engagement with 55% of mention share beating out all sponsors that weekend.